If you get your marketing right, you can essentially have your pick of the best clients from the load of leads that come in. That means the most interesting projects combined with those who are willing to pay you what you’re worth.
To get there, that means:
- Knowing exactly the type of people you’re trying to attract;
- Delivering exactly the right content they need to choose you; and
- Understanding the voice and point of view they will respond best to.
The biggest chunk of those three elements will come from your research and hands-on experience with your best clients. But to truly get your messaging directly on target, it comes down to one key discipline — testing.
And beyond split-testing copy, button colors, and other elements of your website, there’s one area where testing is critical:
Advertising. And when it comes to digital ads, Facebook is the platform that you should master first.
So, for the final lesson of our series on Facebook advertising for freelancers, testing is exactly what we’re covering. If you missed any of the earlier lessons, you’ll find links to them at the bottom of this article:
Keep going –
Drip | Powerful email features plus marketing automation
Drip gives you all the tools to transform your contact list into an engaged online audience. Its marketing automation that makes sense. And given its robust features, it’s surprisingly easy to use. With Drip you can craft intuitive email campaigns that drive more connections, more engagement and more sales for your business. Find out more here.
unemployable: around the web
Ever wondered how much traffic other freelancer websites get? This deep dive survey shares the views of 250 other freelancers and how much web traffic their marketing efforts generate. Be sure to check out the results — it might give you some unique ideas for the direction of your own website.
Staying up to speed on the most important features for each social network can feel like a full-time job. Unless of course you leverage other people’s successful strategies to get started. In this video the Meet Edgar team share some simple, actionable, and efficient ways to customize your content for Facebook, Twitter, LinkedIn, Instagram… and more!
“Learning without doing is wasted. If I don’t use what I learn, then it was pointless! How horrible to waste those hundreds of hours I spent learning, and not turn it into action. Like throwing good food in the trash: it’s morally wrong.”
Money can be scary, especially if you don’t know where to start. If you’ve got an emergency fund, you’re ahead of the game — only 39% of Americans can handle a $1,000 emergency. But is your emergency savings just sitting in an account or are you adding to it? What about your retirement?
“Even though we can’t force inspiration, we can learn to set the table for it.” By aligning the dual forces of your intentions and your surroundings, you can equip yourself to get more done, set the table for inspiration, and be your best-self every time you show up to work.
Rewriting the stories you tell yourself will be met with a lot of emotional and mental resistance. But these dramatic shifts in perspective are what allow us to reach the next level in area of our life. Here’s how one entrepreneur swapped a story filled with limiting beliefs into one that skyrocketed her business.
Do your to-do lists stretch on and on … and on? Do you dread checking email on Friday afternoons, worried about seeing messages piling up when you’re just trying to get out the door? Or maybe you’ve noticed that anxiety is preventing you from concentrating on whatever you’re currently doing. If you have moments of feeling overwhelmed by your workload, here are some suggestions to try.
If you’re not already on board with us at Unemployable, why not?