A couple of episodes ago, a listener noted that I complained that “people are still teaching content marketing like it's 2010.” What's up with that?
It may surprise you that I don't consider content marketing to be my primary audience-building strategy any more. Even more surprising is the other equally important aspect that determines the success of a 7-Figure Small company that goes beyond audience.
This week, I'm giving you a peek at the fundamentals of how I'm building businesses today, and what's working now. While content still matters, things have shifted in a way that smart freelancers and entrepreneurs will capitalize on in the coming years.
Join Jerod and me for a candid conversation about digital marketing in 2019 and beyond. I think you'll get a lot out of it.
For our freelancer friends, Kat has some timely advice at finding new clients:
And finally, I take you on a tour of the best conference call systems on another episode of our Essential Tools for Freelancers series.
Keep going –
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unemployable: curated by kat
Don’t Make These Freelance Contact Mistakes | Freelancer’s Union
You know the importance of having a contract with each of your clients, but does the current contract template include everything you need to protect yourself? This article walks through some of the most common contract mistakes freelancers make and how to avoid them.
What inspired you to start your business? Perhaps the key to running a successful business lies in looking ahead, instead of being caught up in the now.
A Micro Audience: Your Macro Win | Copyblogger
Starting something new is always wildly exciting, mostly to the person initiating it. This post from Stefanie Flaxman dives into the power of micro audiences and why having tons of people engaging with your content isn't all it's cracked up to be.
People-pleasing—contrary to what people-pleasers may think—is a harmful behavior. It not only negatively impacts your business relationships but your personal relationships, too. This article explains why people-pleasing is doing you more harm than good, and how you can put a stop to it once and for all.
Let me know what you think about this week’s roundup on Twitter or email me at firstname.lastname@example.org! Also, be sure to tune in to the latest episode of the Unemployable podcast.
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