Hey there, welcome to this week's Unemployable! Lots of good stuff in this issue from around the web.
I've also got two great episodes of the show for you … one with Jordan Harbinger of mega-podcast The Art of Charm, and another with Chris Guillebeau, in which we discuss finding the work you were born for.
Before we get rolling, I'd like to remind you of the free email marketing workshop that we’re doing this coming Monday at 11:30am Pacific, 2:30pm Eastern. Some people struggled with the link in the announcement earlier this week, so I want to make sure everyone who wants to attend, can.
It’s called “Grow Your Email List: 3 Strategies You Can Implement in the Next 7 Days,” and you can register for it right here.
Like our previous Unemployable webinars, this is a “no pitch” online workshop. It’s pure education, plus live Q&A at the end.
You’re going to learn:
- How to build a huge waiting list of people eager to learn from you.
- The exact tools you can use to build a list of 10,000 subscribers in 2016 (even if you are a complete newbie).
- How to go about making your email list as profitable as your own products and services.
- The only page on your website that matters when it comes to building your list (and the framework to set it up so that your list grows while you sleep).
Plus, I’ll be there to answer your questions along with Bryan. I hope to see you on Monday!
Keep going –
How to Cultivate Authentic Expertise, with Jordan Harbinger of The Art of Charm
The Art of Charm podcast is at the center of a multi-million-dollar business. And yet, if you have preconceived notions about how a podcast becomes a business, you’re really going to want to hear Jordan’s story and advice.
Are You Doing the Work You Were Born For?
Chris Guillebeau joins us in this episode of Unemployable to talk about his new book, Born for This: How to Find the Work You Were Born to Do. The title itself reveals an important truth — you don’t follow your passion, you discover it.
Make sure to rate and review Unemployable on iTunes … thank you!
Specialize to Thrive
Sometimes the mindset shift you need is to realize you need to shrink the number of people you serve in order to grow. Check out these industries that need your help, and consider specializing instead of generalizing.
I recommend every business owner of every type study copywriting, even if someone else is crafting the words. The principles force you to relentlessly focus on your prospects and customers, rather than yourself. Which, of course, is how how you achieve your own goals.
Whether a freelancer, solopreneur, or startup leader, this list of tools will help you get things done.
Iterate to Great
For your product to remain competitive and continue providing value to your business, it must constantly evolve to meet shifting user needs and demands. The best way to ensure this happens is by taking an iterative approach to development.
Everyone seems to focus on the horror stories of partnerships gone wrong, but they've been incredibly useful to me up to this point. Compatibility is the key.
The ROI of Loyalty
Loyal customers are worth a lot. They bring in good revenue. They provide quality feedback. And they refer your business to others. But it’s often hard to calculate their true return on investment (ROI).
Cash vs. Accrual
As a small business owner, it’s important to understand the difference between the two main methods of accounting: cash and accrual. Even if you don’t handle your own financial reporting, it’s vital to know how each one works so you can choose the best bookkeeping practices for your business.
I advise people to not spend a lot of time chasing after copyright violators of your content, but to do whatever it takes to protect your brand from misrepresentations and outright lies. I've yet to ever sue anyone, because there are other ways to handle it.
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