Hopefully you know that email remains, by far, the engine for online sales and lead generation of all types. And that means you need to offer exceptional value based on trust to be invited into someone’s primary inbox.
We're talking about that and a whole lot more in this week's Unemployable. Before we get on with the newsletter, I have something special for those of you interested in creating and selling digital products and services.
You've likely heard me talk about our new Digital Commerce Institute, which includes online training and a live event in October. We've just added another component, and for this there's absolutely no charge.
Head over and check out the details here. We're sharing a whole lot of value so you can get a feel for what we're doing with DCI without committing to joining us.
Okay, on with the links!
Keep going –
How to Grow Your Email List Much Faster
Joanna Wiebe of Copy Hackers and I geek out hard over email opt-in psychology. That means you’ll understand the psychological impact of choices and consequences when it comes to signing up to your list. We also have a candid conversation about the new Unemployable home page approach to attracting email signups.
The Entrepreneurial Evolution Behind the Success of Creative Market
Aaron Epstein is known as the guy who led Creative Market to acquisition by Autodesk in only 14 months. But his journey started out as a freelancer web designer, and progressed to two other companies, before his “overnight success.” Tune in to hear why unemployable types have a restless ambition that drives them to the next thing.
I'm going to cross the stream here and link to this supplemental piece on personal disruption from my other newsletter, Further. Starting over is not necessarily a bad thing, and often it can be the best thing ever.
Modern Web Marketing
Here's an overview episode of a series we're starting over at my other podcast, The Digital Entrepreneur. From here we'll be diving in to each element, so if you're interested, grab the iTunes feed.
New York-based Anchor, which launched recently for iOS, is offering a new, easier way to record and transmit interactive audio content. So far people seem to be using it to quickly deliver audio content in place of tweets and Facebook text.
Really fascinating article about the two broad ways to think about product development as a way to solve a problem better, with the conclusion that starting from “first principles” is the better approach. It goes on to explain how to use first principles thinking into your work flow and culture.
I've got two operations article for you this week, each talking about the same issue. The only difference being whether you choose to grow via virtual employees, or stick with freelancers.
“Digital marketing has brought businesses and consumers many things, including brand awareness and easy access to products. But there’s one aspect of digital marketing rising in power that most marketers didn’t foresee: consumer empowerment.”
Cash flow is king for a thriving client services business. And one of the biggest factors that can impact how much cash flow a business has is how well they manage their accounts receivable.
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