Welcome to this week's Unemployable newsletter, where we're getting meta and talking about … email newsletters.
Email was the original “killer app” — everyone uses it, and that’s why it’s been the absolute best channel for digital marketing and audience building. And yes, that’s still true in 2018.
The stats don’t lie. Every $1 spent on email marketing produces $44 in return, probably because 58% of adults wake up and immediately check their email (mostly on smartphones). And email remains 40 times better at converting people than Facebook and Twitter.
More interesting are the new breed of media companies that not only depend on email, they are email. Companies like theSkimm, Dave Pell’s NextDraft, and my own newsletter Further.
Today we’re chatting with Sam Parr of one of the best examples of an email-based media company — The Hustle. Aimed at unemployable types like you, Parr’s brainchild is also an example of how you might shift your thinking when it comes to audience building and client development.
Keep going –
unemployable: tool of the week
SEMRush | All-in-one Marketing Toolkit for digital marketing pros
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unemployable: around the web
When you’re self-employed it's easy to forget about self-care. There are no designated weekends, public holidays don’t really count, and when you’re not forced to sit in an office from 9-5…how do you know when the work day ends? Here’s one Freelancers experience with managing their mental health and a reminder to create your own shutdown periods and systems for self-care.
On one level, Instagram is about showcasing what you have to offer, promoting your content or products, and driving traffic to your website. It’s about branding and positioning and being seen. But, if you’re searching for real success on Instagram (and let’s face it, who isn’t?), then building and maintaining a community is paramount. Here’s a few tips for doing it right.
Have you been thinking about creating your own online course? In this quick video Pat Flynn shares three principles you need to understand first, so you can avoid wasting your time and having your launch fall flat.
One of the best ways to demonstrate your relevance and expertise is by publishing thoughtful and valuable content to educate, inspire, and entertain your target audience. The problem is, it’s a lot of work! Which is why repurposing content is one of the smartest ways to combat the fatigue. Here’s are ten content ideas to consider for repurposing your posts.
Just like your muscles tiring out after a long cardio workout, your brain is also a muscle that becomes exhausted. And when your brain is tired, it conserves energy by making impulse decisions—or by making no decisions at all. It’s called decision fatigue — here's how to stop it from killing your productivity.
This week on Copyblogger FM, Sonia shares her insights on dealing with overwhelm and it’s good friend procrastination. Tune in for some solid guidance on how to get out of our comfort zone — without freaking out, why beating yourself up can make you less productive and why self care isn’t the same as self indulgence.
“The most brilliant strategy applied to crap will simply get the word out faster about how crappy your content is.” Sonia had a bit of a rant on Copyblogger last week and it well worth the read. If you’re unsure of how to create and promote great content that will cut through the noise — she has some excellent wisdom to share.
Coaching is the perfect way to connect with your audience and see what makes them tick. And you can make some money without creating an entire e-course from scratch. But how do you get started? Click through to find out…
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