Greetings, unemployable people. It's time for the best stuff we've run across this week for freelancers and creative entrepreneurs.
On the Unemployable podcast, we've got a couple of great topics. Caroline and I dive into the most important trait all successful freelancers and entrepreneurs share (hint: it's expressed in my closing sign off).
Plus, I chat with Joanna Penn about her amazing success as a self-publishing entrepreneurial author. Joanna is one of our speakers at Digital Commerce Summit, and she's no lightweight when it comes to business and leveraging her intellectual property products.
Speaking of DCS, our Super Early Bird pricing ends on March 18, 2016. Head over to check out the full speaker line up if you're trying to create (or sell more) digital products and services.
Okay, I've got to catch a plane to the other side of the world. Carry on without me until next week.
Keep going –
Inside the Lucrative World of Self-Published Ebooks
There’s no doubt that self-published ebooks can be lucrative. The thing you may not realize, however, is that as a digital commerce business, it can be quite sophisticated and creative beyond the writing.
The Trait All Successful Freelancers and Entrepreneurs Share
We do better when we know that succeeding is challenging for everyone, no matter who you are. And we learn better from the mistakes of others rather than focusing only on what worked. So what’s the common trait? If it’s not infallible talent and super-human confidence, what do we need to cultivate in order to succeed?
I'm putting this under mindset because people often think of a post-geographic company as a necessary constraint. It's actually a benefit.
“Podcasting is blowing up. According to Clammr, there was a 32% increase in the number of Google searches for “podcast” from 2014 to 2015.”
I hate writing checks. And licking stamps. And finding an envelope to insert the check and affix the stamp. This service is totally free for individuals to send up to 50 checks a year, and for businesses, it’s just $1 per check.
Map to Win
Excellent resource for mapping out your product development, whether you're outsourcing or running your own internal team.
File Under “Duh”
“I think about how I’d want be treated, and I treat my employees accordingly. The end result is not a managerial guru, but a man who is transparent, honest, reachable, approachable, and human.”
Measure Twice, Support Once
When it comes to customer support, the ability to experiment, tweak, and improve your service is a huge part of making your customers’ experience great. In order to see what impact any changes you make to your support processes have, you need to be able to observe trends, set goals, and measure the results.
Are you relying on one business venture to generate all your personal income? That’s a problem.
Mark My Words
I see people routinely confuse trademark and copyright law. Beyond that, there are plenty of aspects to trademark that you need to understand to avoid infringing some one else, and more importantly, to protect your own brands.
Trademark Infringement in the Digital Age
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