It's a crazy world right now, no doubt. And yes, entrepreneurs do tend to think and see things differently. But do we need to suffer from an actual mental ailment to succeed?
That's our lead story in today's Unemployable. And you would actually be a bit crazy to miss the free webinar coming next week from today's sponsor, Tara Gentile.
Free Webinar, March 10, 2016:
Tara is a smart entrepreneur who's been on the podcast before, and will hopefully join us again. She's putting on a free webinar for Unemployable types, and would love to see you there! Here's a brief summary of what she's teaching:
PROBLEM: You try the “hot new marketing trend” and find that it’s pretty cold when it comes to your business–or you don't even know which marketing opportunity might be best for your business!
CONSEQUENCE: Without having a strategic framework, you risk always spinning your wheels, working too hard at your business without great results to show for it, and burning out.
GOAL: You’re a focused, empowered, and confident business owner to makes bold decisions based on what you want to create and who you want to create for.
TAKEAWAY: Answers to key questions that determine how to make the best use of any strategy–or create your own.
Now, let's go crazy.
Keep going –
Are Entrepreneurs Literally “The Crazy Ones?”
The saying goes that there’s a thin line between genius and insanity. But do successful entrepreneurs actually parlay mental illness into innovation? It’s a complicated topic, and Caroline and I discuss some of the nuances. I also reveal some of my own “liabilities” that I’ve come to recognize have helped drive me to this point.
Why Customer Complaints are a Valuable Business Asset
You constantly hear that listening and feedback are the keys to improving your marketing, your products, and your services. But are you listening selectively? Today, Jay Baer joins me to discuss the premise of his new book, Hug Your Haters: How to Embrace Complaints and Keep Your Customers.
Perhaps everyone goes through this, and we all eventually learn the same lesson. You don't necessarily find work that matches an existing passion, you find a new passion by doing the work. Check out Cal Newport's So Good They Can't Ignore You for more on this topic.
I wouldn't say it's new, given that my companies have worked this way for a decade. And while it may be tough for larger organizations to adapt to the new reality, it's no problem at all for smaller, more nimble companies (like yours).
Admittedly, I don't do Snapchat for either business or personal use. But I do know some Unemployable types who seem to be doing quite well with it, and this new geofilter feature helps.
Long but thoughtful piece on creating digital products that get used and loved, and that you're proud of and learn from by making them. On that point, don't forget the new free access option over at Digital Commerce Academy.
It's an informal rule of copywriting that you don't use a question headline that the reader can answer yes or no. I can tell you from personal experience that the answer to this headline is “yes,” but you should check it out anyway.
How Can I Not Help You?
“When service failure occurs, emotions can run high—customers are likely to care as much or more about how they are treated as they do about the outcome of the matter. This is why it is crucial to see the person, not just the issue.”
Accounting for Taste
If you’re an entrepreneur, then you are a producer. And your focus is on producing more to grow your business more. But when taxes get involved, there are people who will tell you to do the unproductive thing in order to “save” on tax.
If you have employees or freelancers who use social media at work or on your behalf, there are issues to be aware of. This article covers some of those aspects, but misses this big one that we covered on the Unemployable podcast last year.
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