Someone opened a Chris Bumstead Skool on May 19, 2026. Chris Bumstead joined Skool on May 28. Nine days. The cover still is him. Grey stringer. Gold chain. Forearm tattoo. The Discover card says $10 a month. The about paragraph already says join today for $15 a month or $150 a year.
The face is Chris Bumstead. Christopher Adam Bumstead. CBUM. Six consecutive Mr. Olympia Classic Physique titles, 2019 to 2024. Press-backed. Retired onstage after the 2024 Olympia. Handle @chris-bumstead-6280. Nashville, TN on the profile. Bio: “6x Mr. Olympia.”
That’s the person. Here’s the pitch, in his mouth, before I start throwing receipts.
Set The Standard with Chris Bumstead. CBUM. 6x Mr. Olympia. Get jacked and become the person who actually does what they say. Access to STNDRD AI: 24/7 access to CBUM plus Coach Justin. Invite-only in-person events. Train, eat, and learn with CBUM in person. The STNDRD 4 Phase System, their “secret sauce” for busy leaders, pro athletes, and gym bros. Assessment tools. How they create custom protocols for their clients. Goal-related masterclasses. Strategies to change your physique and learn to follow through. Direct access to a team of STNDRD coaches. Backdoor access. Weekly calls. Show up, ask your questions, get an answer. This is for people who want to lead others by example, used to be disciplined and want it back, or are tired of starting and never finishing. Join today for $15 a month or $150 a year. No commitment. Cancel anytime.
The card line: the #1 training community to build a physique and a personal standard you’re proud of. Led by Chris Bumstead. Their #1. Their standard.
That’s the about page on August 15, 2026. Verbatim structure. Their arrows. Their lock emoji. Their coming-soon punctuation sitting next to 24/7 access.
I still lose my gym card in the same hoodie every week. You think I’m becoming the person who actually does what they say for ten dollars because a retired Olympia face is on the cover and the about page already charged fifteen?
Read on for my Chris Bumstead / Set The Standard review.
totalMembers 2,984. Created 2026-05-19 UTC. Plans that same day: Standard $10/mo, Premium $15/mo (annual SKU $120/yr in JSON), VIP $150/year (no monthly VIP). About body already prints “Join today for $15/mo or $150/year.” Owner: @chris-bumstead-6280. Coach Justin on the about is Justin King, STNDRD partner, not the owner. Printed cancel anytime. No Skool trial. No Skool refund TOS. Native reviews: 2 at 5.0. The STNDRD app at stndrd.app is a different checkout. Product review only. I am not a trainer and this is not a workout.Who even is Chris Bumstead?
One owner on the live Skool. Public name: Chris Bumstead. Brands as CBUM. Wikipedia legal: Christopher Adam Bumstead. Handle @chris-bumstead-6280, joined May 28, 2026. Bio: “6x Mr. Olympia.” Location field: Nashville, TN. Time zone America/New_York. This pass: 3,032 followers, 25 contributions, 1 group created. Clover badge. Chrome: “Active 10d ago.” No co-owner. 19 admins.
Same human. Official handles on that owner object: IG @cbum, YouTube @ChrisBumstead, Facebook Bumstead1995, X @nottherealcbum, LinkedIn chrisbumstead. Cover still is the public CBUM face. Wikipedia matches the name. Directory follower counts drift. I am not picking one official number.
Contest bio is press, not a medical chart. Six consecutive Classic Physique Olympia titles, 2019 to 2024. Runner-up 2017 and 2018. IFBB pro card 2016. Retired onstage after October 13, 2024 (Muscle & Fitness / Fitness Volt). Born February 2, 1995, Ottawa. Raised Stittsville. Skool says Nashville. LinkedIn search-index says Port St. Lucie. Generation Iron dated copy says Palm City. I am not writing a street home. Do not flatten those into one zip code.
LinkedIn headline, search-index: “Owner of STNDRD App & Coaching, RAW, BUM Energy, & Gymshark | 6x Mr. Olympia.” Role: Partner, STNDRD. Wikipedia: RAW September 13, 2021. Gymshark part-owner plus athlete, September 9, 2024. Parallel brands. Not the $10 join.
About names Coach Justin next to CBUM. That is Justin King on the STNDRD app and coaching sites. Head Coach / partner. Ageless bio calls him the trainer behind 6x Mr. Olympia Chris Bumstead and “founder/owner of STNDRD.” His page. Not the owner card. No Skool handle extracted this pass. Do not write him as co-owner.
No Skool email. No confirmed Skool LLC this pass. App TOS says STNDRD App LLC. Play Store says Set The Standard, LLC. A Florida directory has Standard Lifestyle Co LLC with Christopher as an authorized member. Looks RAW-era. I am not picking one string. Texas law is the app TOS.
createdBy UUID ≠ owner UUID. Someone else opened the slug. We did not resolve that handle. Do not invent a ghost founder.Do not mash the logins
People see “Set The Standard,” a stringer, and a $10 sticker and assume every Standard on the internet is this password. It is not.
Set The Standard at skool.com/stndrd is the review target. Private paid Skool. Created May 19, 2026 UTC. Owner @chris-bumstead-6280. Pro. Join on Skool. No sales call. 19 admins. 1,458 posts this pass. 10 courses / 76 modules in platform metadata. Titles login-walled. I cannot audit the inside from the sidewalk.
The STNDRD app is a different SKU. Same brand. Different cart. Live August 15, 2026 at stndrd.app: $19.99/mo or $119.99/yr, printed 7-day free trial. Store chrome: 150,000+ members. Homepage: 100,000+ “Real World Transformations.” TOS: “No refunds… all sales are final.” Do not write the app as the $10 join. Do not import the trial or the no-refunds clause onto the Skool.
Apply-only sisters, no public sticker this pass: stndrdcoach.com (Peak Protocol 1:1) and stndrdcollective.com (90-day intensive). stndrd-coaching on Skool: old index 97 / Free. Live this pass: HTTP 404. Beehiiv sells the app and the upper rungs. Not the Skool checkout.
Wrong Standards. Another public Skool titled Set The Standard at skool.com/setthestandard: 69 / $10, hormones / peptides / PEDs, “Michael’s log.” Same English title. Not CBUM. THE ANABOLIC STANDARD: 445 / $15 this pass. setthestandard.net: $6,000 / 6 months clinic. Apparel, a Dutch Patrick, a CT gym, a FL LLC, a NJ trucker: name only.
Category neighbors, already here, not sister brands. Nate Belmar’s Anime Shreds: /shreds/. Mike Chang’s Flow60: /flow60/. Oscar Patel’s Health = Looks: /patel/.
The $10 is the archive. The about page already charged $15.
Official surfaces agree on a $10 floor this pass and disagree on what $10 buys. Date it.
August 15, 2026: Discover $10/mo, 2.9k, rank 69. About chrome and the owner profile: $10, 2.9k. JSON displayPrice 1000 cents. totalMembers 2,984. Same-day 2.7k indexes are stale. App 100k / 150k is the other checkout.
Then you open /plans. Real page. Three buttons: Join Standard / Join Premium / Join VIP. Not TRY FOR FREE. Standard $10/month: community, coaching guidance via community, live call recordings, assessment tools. No Standard annual. Premium $15/month: that, plus 4 Phase, performance guides, weekly coaching calls, CBUM AI after 3 months / coming soon, bonus material after 1 month. Premium annual $120/year lives in billing JSON. Not printed as a savings claim. VIP $150/year: that, plus AI instantly / coming soon, all courses instantly, coach team, quarterly guest calls, preferred in-person seats. No monthly VIP.
The about paragraph markets AI, in-person CBUM, 4 Phase, the coach-team backdoor, and weekly calls, then says join today for $15/mo or $150/year. That sentence is Premium monthly plus VIP annual. Not the $10 card. $10 is a feed, recordings, and a form. The 🔜 / “coming soon” is their punctuation, sitting next to “24/7 access to CBUM.” Confirm the ladder the day you publish.
| Surface | What it says | Vibe |
|---|---|---|
| Discover Trending · Aug 15, 2026 | $10/mo · 2.9k members · rank 69, page 3 | Live floor |
| About chrome + owner card | $10/month · 2.9k. Body: “$15/mo or $150/year.” Cancel anytime. | Chrome vs body |
| JSON totalMembers / displayPrice | 2,984 · 1000 cents / month | Platform, same day |
| /plans + billing JSON | Standard $10/mo · Premium $15/mo ($120/yr in JSON) · VIP $150/yr | Live ladder |
| Older /plans index | Standard $10 + Premium $100/year, two tiers | Stale vs live three-tier |
| STNDRD app (other SKU) | $19.99/mo or $119.99/yr · 7-day trial · no refunds | Do not mash |
| skool.com/setthestandard | $10/mo · 69 members · hormones / PEDs | Different room |
Fetched August 15, 2026. Skool: skool.com/stndrd. Plans: /plans. App: stndrd.app. Confirm the join button the day you publish. 2.7k indexes are stale versus live 2,984.
Cancel anytime is printed. A refund and a trial are not.
About, August 15, 2026: “No commitment, cancel anytime.” Silent on refunds. Silent on a trial. /plans: silent on refunds. Join, not TRY FOR FREE. No Set The Standard (Skool) refund TOS found. Group JSON: no freeTrialEnabled. Unexplained gdtft: 1. I am not inventing a one-day test drive from a mystery key.
Skool Help: refunds are the creator’s policy. Cancel is not a refund. Platform default if you cancel is access through the period. That’s Skool, not his sentence.
The app is a loaded gun if you mash it. stndrd.app TOS: no refunds, all sales final. Store chrome: 7-day free trial. Marlvel, May 20, 2026: 4.25/5 from 4.7K, launch-freeze, cancel friction. Play reviews in search: logo-stuck week, “paid for a year… not able to cancel.” Different checkout. Do not write it as a Skool refund file.
A perfect 5.0 from two humans
No Kyle video this pass. No Trustpilot, Reddit thread, BBB, lawsuit, or FTC file for this Skool, this Chris, the app entities, or Justin King / Stndrd Coaching LLC. Say none found.
What exists: Skool native reviews. 2 reviews, 5.0 average, fetched August 15, 2026. Public payload: both bodies. hasMore: false. Jamie Chadburn (@jamiec), 5 stars, August 11, paying since July 19: “100% worth the price!” Bio: Founder @ OctoOps Scaling, 2x Skool games winner. Brandon Maloney (@brandon-maloney-7508), 5 stars, August 11, paying since July 25: “The community is fantastic, 100% worth the investment.” Bio: “The Bulking Coach.” Location field: “Ur moms house.” Both the same day. n = 2 versus 2,984. A 5.0 on 2 is platform math. One Skool-games operator. One physique coach. Do not treat 5.0 as a mature independent file.
Owner landing still: “PROVEN TRANSFORMATIONS AND MEASURABLE CHANGE.” About twenty unlabeled male before/after cards. No names, dollars, or dates. Their social proof, not a review widget. Classroom not opened this pass. If you came here for a protocol, close the tab. I am recapping a brochure.
Who this is for (and who should skip)
This is for you if: you want a $10 public-sticker physique Skool with a famous face, you understand $10 is the community archive, you will read /plans before you believe the about paragraph, and $10 or $15 is money you can lose for a month.
Skip if: you thought $10 bought 24/7 CBUM, in-person seats, and the 4 Phase. Those sit on $15 and $150, and the AI still says coming soon. You wanted the app, Peak, the Collective, RAW, BUM Energy, or Gymshark. You landed on the hormone room, THE ANABOLIC STANDARD, a $6,000 clinic, Anime Shreds, Flow60, or Health = Looks. You need a printed Skool refund or a Skool trial. You wanted a workout from a review. I am not your trainer.
Verdict?
Chris Bumstead is a real retired 6x Mr. Olympia who owns a real $10 Skool that is twelve weeks old and staffed by 19 admins. The room is nine days older than his account. createdBy is not the owner UUID. 25 owner contributions. Chrome: active 10 days ago. I am quoting the dates. Not writing a ghost-owner novella.
The $10 sticker is on the porch. The about page already charges $15. /plans is a three-tier ladder: archive at $10, 4 Phase and weekly calls at $15, instant AI and event seats at $150 a year. The AI is coming soon on both doors. Cancel anytime is printed. A Skool refund and a Skool trial are not. Two native reviews at 5.0 versus 2,984 members. No lawsuit, Reddit, Trustpilot, or BBB. The loud cancel-friction file is the app. Different checkout.
Not a scam per se. Not a hidden $8,400 closer. A staffed, low-ticket classroom with a real contest record and a brochure that already upsold you in the same scroll. Useful if you wanted the feed and can treat ten dollars like a sandwich. Theater if you thought ten dollars bought CBUM in person, a 24/7 AI that exists, and a 5.0 from a crowd.
I’m good.
Q&A
Q: Is Chris Bumstead legit?
A: Real person. Real Olympia record, press-backed, 2019 to 2024 Classic Physique. Real Skool at @chris-bumstead-6280 since May 28, 2026. Nashville on the profile. Ottawa origin. The #1 community / 24/7 CBUM AI / invite-only in-person / 100k app members talk is theirs or the other SKU. Legit operator. Spicy brochure. Those can both be true.
Q: How much, and what does $10 buy?
A: Official August 15, 2026: Discover / about chrome / owner card say $10/month, 2.9k. JSON 2,984. /plans: Standard $10/mo (community, recordings, tools), Premium $15/mo (4 Phase, weekly calls, AI after 3 months / coming soon; annual $120 in JSON), VIP $150/year (instant AI / coming soon, courses, coach team, event seats). About already says “$15/mo or $150/year.” That is Premium plus VIP, not the $10 card. Created 2026-05-19 UTC. Confirm on publish day.
Q: Is Set The Standard a scam?
A: I didn’t find a regulator hammer, a lawsuit, a BBB, a Trustpilot pile, or a Reddit wake for this SKU. I found a $10 card next to a $15 about paragraph, a coming-soon AI next to 24/7 copy, two five-star native reviews against 2,984 members, and cancel-anytime with no refund sentence. Oversells the $10 door. Cheap if you only wanted the feed. Not a fake company. Don’t flatten those.
Q: Refund? Free trial?
A: No Set The Standard (Skool) refund TOS found. About prints cancel anytime. /plans prints Join, not TRY FOR FREE. No trial sentence. gdtft: 1 is unexplained. I will not invent a test drive. Skool Help: cancel ≠ refund. The app prints a 7-day trial and “all sales are final.” Different checkout.
Q: Who is Justin King?
A: Named coach on the about. “24/7 Access to CBUM + Coach Justin.” STNDRD Head Coach / partner. Ageless bio: trainer behind 6x Mr. Olympia Chris Bumstead, “founder/owner of STNDRD.” His copy. Not on the owner card. No Skool handle extracted this pass. Do not write him as co-owner.
Q: The STNDRD app? Peak? Collective?
A: Same brand. Different invoices. App: $19.99/mo or $119.99/yr, 7-day trial, no-refund TOS, 100k / 150k chrome. Peak and the 90-day Collective are apply-only. No public sticker on the pages we opened. stndrd-coaching is 404 this pass. Do not flatten them into the $10 room.
Q: Another Set The Standard? Anime Shreds? Flow60?
A: skool.com/setthestandard is 69 / $10, hormones / PEDs. THE ANABOLIC STANDARD is 445 / $15. setthestandard.net is a $6,000 clinic. Nate Belmar’s $11 dojo: /shreds/. Mike Chang’s $17 room: /flow60/. Oscar Patel’s $39 looks room: /patel/. This review is skool.com/stndrd.
Q: The 5.0? Did he create the room?
A: Two native reviews, both August 11, both 5 stars. Jamie: “100% worth the price.” Brandon: “The community is fantastic, 100% worth the investment.” n = 2 vs 2,984. Widget math. The landing collage is unlabeled. Group created May 19. Chris joined May 28. createdBy ≠ owner. We did not resolve that UUID. Quote the dates.
Q: How do I stalk him like a normal person?
A: Skool skool.com/stndrd. Profile @chris-bumstead-6280. IG @cbum. YouTube @ChrisBumstead. Facebook Bumstead1995. X @nottherealcbum. App is stndrd.app if you meant that cart. Don’t Baby Reindeer the man. Join like an adult or don’t.
Q: Okay but I still wanna make money online without paying a retired 6x Mr. Olympia ten dollars for a community archive the about page already priced at fifteen.
A: Wild concept: build little local websites, rank them in Google, and rent the leads to real businesses. No 4 Phase. No coming-soon AI. No “train, eat, and learn with CBUM in person” on a $10 card that parks the seats at $150 a year.
It’s about as sexy as organizing the junk drawer… which is why filthy SEO goblins like me keep doing it.
If that quieter path sounds less insane than a twelve-week-old $10 Olympia-face Skool whose about page already charged $15, start at unemployable.org.