He signs his letters Strength and Honor.
Not “best.” Not “talk soon.” Strength. And. Honor. Like he just handed you a gladius in a Troy, Michigan office park and told you to go call expireds before the other agents wake up.
Then he walks on camera in a neon pink blazer, chalk in one hand, gold watch doing its job, and turns your listing drought into a word problem from a teacher who actually liked algebra.
That’s the pitch. In his mouth. Before I start throwing receipts.
You’re a licensed agent on the income rollercoaster. Average commission is 5k — he says yours is probably more, but let’s be “safe.” Two closings a month and you’re at 10k. Agents under 10k a month only close about 75% of what they list, so work backwards: 32 listings a year. 128 quality preview appointments. Face to face. Motivated seller. Not already dating another agent. People flake, so set 182. That takes 5,460 conversations a year. Twenty-five a day. Five from FSBOs. Five from new expireds. Five from old expireds. Five from absentee owners. Five from downsizers. Vulcan 7 for the first pile. The Share Group for the last two. Remine if you enjoy a little extra homework. Then the 2.0 Script, the weekly follow-up, and a Reverse Selling listing presentation that makes you the obvious choice.
“It’s simply a math problem,” Brandon says. “That’s what it takes just to set one QPA.”
I still leave Amazon boxes on the porch until they look like a tiny HOA violation. You think I’m making 25 FSBO conversations before lunch?
Read on for my Brandon Mulrenin / Reverse Selling review.
Who even is Brandon Mulrenin?
Troy, Michigan. Broker/owner at Brookstone Realtors. Author of Reverse Selling: How Real Estate Agents Can Turn Cold Calls Into Clients (August 2021). Host of a YouTube channel third-party trackers put somewhere between 163k and 173k subscribers this pass. I did not sit in YouTube’s basement with a clipboard. That’s a range.
Published bio: mortgage loan officer at Quicken Loans in Detroit. Worked up to AVP at Quicken’s preferred real estate partner, Rocket Homes (used to be In-House Realty). Then he went independent, claims he was listing and selling 100+ homes a year with one assistant and one buyer’s agent, and got named #1 listing agent at Keller Williams Premier in 2014. Launched his own Metro Detroit brokerage in 2018. Same bio also lists him as managing CEO of Brookstone, National Mortgage Funding, Maximus Title Agency, and reverseselling.com.
That’s his writeup. File it next to the vision board, not a 10-K.
Zillow, this pass: Brookstone at 3310 W. Big Beaver Suite 105, Troy. 104 sales in the last 12 months on his profile. Team sales/listings in the 1,100s. Platform stats. Not an audited P&L. Not nothing, either.
Email that shows up in the wild: Brandon@ReverseSelling.com. Don’t Baby Reindeer the man. Book the workshop like an adult.
The 25-conversations word problem, in English
Brandon does not sell you a vibe. He sells you a funnel made of phone calls.
QPA = quality preview appointment. You actually go meet the seller. They’re motivated. They’re not already spoken for. He wants 128 of those a year to get 32 listings, because a lot of listings don’t close. He wants 182 appointments set, because 30% of humans are going to ghost you like you asked them to help you move a couch.
5,460 conversations. Twenty-five a day. That’s the whole religion.
Where do the 25 come from? Not your cousin’s divorce. Not an open house where you eat someone else’s grocery-store cookies and pretend the granite is “a great feature.” Five conversations from each of five buckets: for-sale-by-owner, new expired, old expired, absentee, downsizers. Market-proof, he says. If one bucket dies, you still have four.
The grocery list for those names: Vulcan 7 (new FSBOs, new and old expireds, CRM, dialer, a little training), The Share Group (absentee + downsizers), Remine if you want to make it harder on yourself. Those are his three. I have not been in Vulcan 7’s admin panel. I’m repeating the shopping list.
Then the script. Then the weekly email / call / mailer so you don’t evaporate. Then the Reverse Selling listing presentation, which is the part where you stop sounding like a salesperson and start sounding like the one adult in the room. That’s the brand. 97% of consumers don’t trust salespeople, the book says. Be the 3%.
Got it? Good.
What that math actually measures: activity. Not “you will bank 10k a month.” Conversations are the input. Closings are the output. Those are different animals and he is very happy to let you confuse them if you’re already tired of your broker’s Monday huddle.
| Claim in the pitch | What it actually measures |
|---|---|
| 25 conversations a day → 10k/month | A back-of-napkin model (5k commission, 75% close, 128 QPAs, 182 sets, 5,460 convos). His funnel math. Not a student audit. |
| 7,000+ agents trained | Workshop LP claim. Trained ≠ producing 10k. Not a court exhibit. |
| 100+ homes a year | His volume claim, book + bio. Zillow this pass shows 104 sales in 12 months on the Brookstone profile — platform stats, still his shop. |
| 2, 3, 4+ closings every month | Free-workshop headline. Outcome language. Confirm with your own market, your own dials. |
Pitch sources: 2022 YouTube / Zuubly recap; current workshop at reverseselling.com/home. Book: Reverse Selling, Aug 2021.
Pricing (the ladder finally came out of the closet)
In 2022 I wrote that he doesn’t say what the course costs. You had to book a call and smile at a closer. Progress: the numbers are on the internet now. They just live on four different URLs that don’t all agree about whether the door is open.
Free: 2-hour virtual workshop. 7,000+ agents trained. Workbook + scriptbook + journal + a “1:1 planning session” they value at 300. Total “741, today free.” That’s DVD-table energy taped onto an opt-in. The training itself is the front.
7 dollars: Reverse Selling – Workshops on Skool. Clients On Demand live virtual. Page currently says SOLD OUT and also CLOSED. About 317 members leftover, like a party that ended and nobody took the balloons down.
79: Listing Agent Blueprint. Three hours live, plus the recording. One free month of Listing Agent Academy (they value that month at 97). One free month of Lease Listing Mastery (297 value). “ONLY 100 seats.” Of course there are.
Academy monthly: workshop still treats it like a 97-a-month thing. Older Skool listings had it at 197 a month. The Listing Agent Academy Skool community this pass is a free leftover with ~100 people and a big CLOSED on the door, pointing you at the free Listing Agent Toolkit (~11k members, scripts, planner, “AI Business Consultant”). So if someone in a Facebook group swears it’s 197 a month, they’re holding a receipt from a store that moved.
Inner Circle: 12,000 a year on Skool. About 1,000 members. Five live coaching calls a week. Listing Agent Certification. Daily accountability. Private listing-agent community. Quarterly masterminds. The about letter is a sales letter that never breaks character. “Dear Future Top Listing Agent.” Strength and Honor. The plans page has also shown a 5,000-a-year Premium tagged “Workshop Special Offer Pricing.” That’s cheaper than Standard and named Premium, which is the kind of menu math that makes me want to lie down. Confirm on the cart you actually see. Then screenshot it.
| Surface | What it says | Vibe |
|---|---|---|
| Free workshop | 2-hour virtual; 7,000+ trained; bonuses valued 741 | Public |
| Skool workshop | 7 dollars; SOLD OUT / CLOSED; ~317 members | Closed |
| Blueprint ticket | 79; 3 hours + 1 month Academy (97 value) | Public |
| Academy monthly | Valued 97/mo; older Skool 197/mo; community now free + CLOSED | Closed |
| Inner Circle | 12,000/year; ~1k members; 5 calls/week. Plans have also shown 5,000/year workshop special | Cart |
Fetched August 2026. Free: reverseselling.com/home. 79 ticket: listingagentacademy.com/coaching-application. Inner Circle: skool.com/reverseselling-innercircle.
What I found. What I didn’t.
No FTC case. No SEC case. Found none this pass. Don’t invent a courtroom so the article feels like true crime.
Do not paste Florida Listing Academy LLC BBB complaints onto this man. Different company. Different state energy. If your uncle’s Facebook group mashed those together because both have “listing” and “academy” in the name, your uncle is bad at Google.
Also: reevyew.com/brandon/ is Brandon Forbes. Kingdom Coach. Christian coaching. Not a Troy listing broker in a pink blazer. If you landed here from that URL, sit down. Different Brandon.
I wrote the 25-conversations version in May 2022 on Zuubly. Same math. Same Vulcan 7 / Share Group / Remine grocery list. The 2026 version is that pitch with a public price tag and a Skool login. The physics did not get reinvented. The checkout did.
Who this is for (and who should skip)
This is for you if:
- You’re already a licensed agent and your problem is listings, not “how do I get a license from a YouTube ad”
- You can live with 25 conversations a day that are mostly strangers who did not ask to hear from you
- 12,000 a year (or 79 to peek) is a business expense, not a personality crisis
- You want scripts, lead sources, and a coach who talks like a football film session, not a manifestation circle
Skip if:
- You thought this was a free CRM and a vibe
- You wanted buyer-agent TikTok and open-house charcuterie, not expireds
- You cannot tell Brandon Mulrenin from Brandon Forbes and you are about to wire 12,000 to the wrong religion
- You wanted “passive income.” This is a phone. A list. A follow-up cadence. Strength and Honor is not a royalty check
Verdict?
Brandon is a real broker in Troy with a real book, a real YouTube, and a real Skool that costs real money. The 25-conversations model is internally consistent. It’s also a model. 7,000+ trained is a workshop claim. 100+ homes a year is his claim. 10k a month is arithmetic if the inputs show up and your market doesn’t laugh.
Not a scam per se. Not a gladius. Useful if you already have a license and you actually like prospecting once somebody hands you the five buckets. If you thought Reverse Selling meant you never have to sell, sit down. He reversed the script. He did not reverse the work.
I’m good.
Q&A
Q: Is Brandon Mulrenin legit?
A: Real person. Real Troy broker/owner at Brookstone. Real 2021 book. Real Skool with about a thousand people paying 12,000 a year. The Quicken / Rocket Homes / KW Premier 2014 / 100-homes-a-year stuff is published bio. Legit operator. Spicy motto. Those can both be true.
Q: Is Reverse Selling a scam?
A: I didn’t find an FTC or SEC hammer. I found a math problem, a free workshop, a 79 ticket, a closed 7-dollar Skool, and a 12,000-a-year Inner Circle. “Oversells the certainty of 10k if you dial / useful for listing agents who will actually prospect” lives in a different zip code than “fake company.” Don’t flatten those.
Q: How much does Brandon Mulrenin coaching cost?
A: Free workshop. 7-dollar Skool workshop is sold out / closed. Blueprint ticket 79. Academy monthly: valued at 97, older list 197, now closed. Inner Circle 12,000 a year on Skool; plans have also flashed 5,000 a year as a workshop special. Confirm on the cart. Then confirm again, because this man has more URLs than a new agent has excuses.
Q: What’s a QPA?
A: Quality Preview Appointment. You go meet a real, motivated seller who isn’t already working with someone. Not a Zoom that counts as “an appointment” because you needed a number for the whiteboard.
Q: Do I really need 25 conversations a day?
A: That’s his back-into-10k math at a 5k commission. If your average check is fatter, the conversation count shrinks. If your close rate is worse than his 75% assumption, it grows. It’s a word problem. Show your work.
Q: Vulcan 7 vs The Share Group vs Remine?
A: His grocery list. Vulcan 7 = FSBOs + expireds + CRM/dialer. Share Group = absentee + downsizers. Remine = “a little more challenging.” Those are tools you pay them for. Inner Circle does not print the leads on the back of the Skool receipt.
Q: Is this the Brandon from reevyew.com/brandon?
A: No. Sit down. That’s Brandon Forbes. Kingdom Coach. Different man, different God, different checkout. This Brandon lists houses in Michigan and signs off like a centurion.
Q: What about Florida Listing Academy BBB complaints?
A: Different company. Do not tape those onto Brookstone Realtors because both names have “listing” in them. That’s how you get a Yelp review for the wrong pizza place.
Q: Wasn’t there already a Mulrenin review in 2022?
A: Yeah. Mine. Zuubly, May 10, 2022. Same 25-conversations funnel, same five lead sources, price hidden behind a call. This is that pitch with the price on the door.
Q: Strength and Honor… is he in the military?
A: It’s the sign-off on the Inner Circle letter. Gladiator energy for a listing coach. I have not pulled his DD-214. I have pulled the Skool about page. That’s the lane.
Q: What’s Brookstone Realtors?
A: His Troy brokerage. Zillow this pass: 104 sales last 12 months on his profile, Big Beaver address. Coaching and brokerage are neighbors. Don’t mash the 12,000 Skool into a listing appointment and call it one product.
Q: Brandon Mulrenin net worth?
A: Anybody quoting a clean number is LARPing. 12,000 times ~1,000 Inner Circle members is napkin math, not his Schwab. I can barely keep oat milk in the fridge. You think I’m opening his Charles Schwab?
Q: How do I stalk him like a normal person?
A: instagram.com/brandonmulrenin. YouTube: search Brandon Mulrenin. Product: reverseselling.com. Skool: reverseselling-innercircle. Email: Brandon@ReverseSelling.com. Watch the workshop. Don’t show up at 3310 W. Big Beaver with a fruit basket and a business plan.
Q: Who should not buy this?
A: Unlicensed dreamers. Buyer agents who wanted a content calendar, not a dialer. People who heard “without cold calling” on the free workshop and thought the 25 conversations arrive by owl. People who cannot afford 12,000 and were going to put it on a card named “personal growth.”
Q: Okay but I still wanna make money without 25 conversations a day with expireds.
A: Wild concept: build little local websites, rank them in Google, and rent the leads to real businesses. No Vulcan 7. No QPA whiteboard. No Strength and Honor.
It’s about as sexy as organizing the junk drawer… which is why filthy SEO goblins like me keep doing it.
If that quieter path sounds less insane than 5,460 conversations a year in a pink blazer, start at unemployable.org.