You may have noticed Unemployable went on hiatus for a while.
(If you didn’t notice, please go ahead and lie to me and say you did.)
Basically, I got hit with my third major illness in 6 months. Two weeks of violent coughing, followed by two weeks of little-to-no voice, and the show did not go on.
Add to that the fact that I was negotiating and documenting a merger to transform the Rainmaker Platform portion of our business, and there you have it.
Reasons, not excuses.
This week, Unemployable is back. I’ve got two new episodes of the podcast that you don’t want to miss, with some truly great interviews coming in the following weeks.
Plus, I’ve assembled some useful links from around the web for you. I’ll be ratcheting up that aspect of the Unemployable experience in the coming weeks.
Thanks for sticking with me.
Keep going –
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The Power of the Company of One, with Paul Jarvis
8 Ways Startups Can Make Money with an Online Audience, with Joe Pulizzi
Here’s something we’ve been talking about in Unemployable for the last two years — the producer model. This piece in the New York Times examines what two Stanford professors call “flash organizations” — ephemeral setups to execute a single, complex project in ways traditionally associated with corporations, nonprofit groups, or governments.
How to Charge What You’re Worth (Video)
In the early stages of business, one of the most difficult hurdles to clear is pricing. It’s hard enough to value yourself let alone convince your customers to do so as well. In this highly engaging 20-minute clip, Ramit Sethi urges us to get comfortable with our customer first and to remember that when trust is involved, price becomes a mere triviality.
Dating before marriage makes sense. It helps test the waters and warms you to the idea of something longer-term without the commitment. The same concept applies to your business. Considering contractors before diving head first into hiring full-time employees will help you avoid messy break-ups, get more bang for your buck and allow you to remain flexible while you find the right fit.
When you’re sharing your content you want it to look clean, professional and enticing. It should also showcase your hard earned headline and image selection. The key to getting more clicks is allowing your audience to preview what you want them to go and check out – which means you need to tweak your Open Graph meta tags. It’s a little extra effort when you publish your post, but totally worth it from a customer experience (and visual aesthetic) perspective. Check the post to see what I’m talking about.
Attracting your ideal audience comes down to one key element; knowing who they are. This week on Copyblogger FM Sonia shared an easy (and fun) approach to crafting your perfect customer character. If you want your marketing to get significantly easier, then carve out 20-minutes today and get clear on who plays the lead role in your business story.
You might have noticed Buzzsumo’s headline study making the rounds the other week. It ended up going viral and was shared over 10,000 times, had over 100,000 views and gained links from over 100 unique domains. It’s the kind of reach we dream about but often think is impossible (which is a lie). Find out how they did it (and how you can too) in this detailed recap of their experience.
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