Work on your business, not in it.
It’s smart advice that you’ve heard over and over. But it can be hard to execute, especially when you have a demanding client-based business. It’s been awhile since I worked with clients, but believe me — I’ve been there.
There is, however, a way to make sure you’re continually working on your business even as the “in” remains hectic. And this process can do more than lead to incremental improvement … it can completely transform the business you have. And that’s the topic of my solo lesson this week.
Also, last week we talked about the power of positioning when it comes to starting a podcast. But you’ve still got to create content, right? We may be overrun with interview-based podcasts, but there’s always room for another one if you’re better at engaging and extracting interesting information from your guests.
The person who immediately came to mind for this topic is Andrew Warner of Mixergy. Interviewing people is Andrew’s passion, and he’s one of the best around in my opinion. Listen in here.
Hope these two episodes help! If you can spare a moment to help the show in return, please leave a rating/review over on iTunes. Thank you!
Keep going –
The Four-Step Process that Transforms Your Business (Without Knocking Yourself Out)
Become an Expert Interviewer, with Andrew Warner
Modern sales is all about Research (to understand the customer), Listening (to understand individual needs), and Reacting (to adapt to the identified needs). These are the skills of the introvert, not the stereotypical “salesy” type.
You Talkin’ to Me?
This is my first deep dive portion of the content marketing strategy I shared with you last week. Who are you talking to, and more importantly, who do you want to talk to?
Here are six seemingly harmless phrases that can undermine your credibility and communicate to the client that you aren’t fully on their team. I’m sure you don’t do any of these, but it never hurts to check.
Survive the Inbox
Email: Can’t live with it, can’t kill it. Time to call in the tech team for assistance.
The Road Ahead
A roadmap is a plan for your strategy that maps out the direction of your product. It provides context and communicates the why behind what you’re building.
Survey Says …
The goal of better understanding, and better serving, your customers never ends. Sometimes you observe to get inside their heads, and other times, you just have to ask.
Running From the Law
Everything was just fine with your globetrotting digital nomad designer. And then, it went really wrong. What happens when you need to take legal action against someone who can’t be reached at their former country of residence?
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