When I started my first business in 1998, it turns out I did a lot of things right. It wasn’t until May of 1999 when I read a book called Permission Marketing that I realized what I was missing, which led to my first successful business.
Since that time, Seth Godin has written several other marketing classics. In a wonderful twist of fate (given his influence on me), he’s even mentioned me in a couple of them.
In short, when Seth has something to say, I’m listening. Earlier this year, he created a course for unemployable types, specifically freelancers. So, it seems like a natural thing to bring Mr. Godin on the show as our second special guest.
In this episode Seth Godin and I discuss:
- Why doing meaningful work is imperative to success
- How continual learning provides a competitive advantage
- When it’s time to fire a client
- What “selling” actually means
- When to raise your rates