Back in the early 2000s, social media was a very different thing. The term came out of the Web 2.0 movement, and the primary components were blogs.
Around 2005-2006, blogging starting moving to a more commercial bent. And social media expanded to include social news sites like Digg and Delicious.
Once Facebook and Twitter showed up, the landscape changed dramatically. At Copyblogger, we started covering the networks as valuable channels for distributing content, and one of the more popular writers on the topic for us was Michael Stelzner.
So, the day Mike came to me with the idea for Social Media Examiner wondering if I thought it would work, I got to make an easy prediction. I thought his idea for bringing Copyblogger-style high-quality content to a new site dedicated completely to social media marketing was a home run.
I enjoy being right, but Mike was the true beneficiary of that call. Social Media Examiner fueled a profitable business built around virtual business conferences, and now the massive Social Media Marketing World live event that happens every March.
Understanding and using social media is a crucial part of my job. But whenever I need to get a more granular view of recent developments, I always turn to Mike. So why not listen in as I grill him on the latest and greatest about Twitter, Facebook, Instagram, and Snapchat?