We ended last with an Unemployable episode featuring Darren Rowse of Problogger, in which he and I lamented that the kind of human connection that fueled the early blogging movement seemed to be getting drowned out with tactics and technology.
Then, I kicked off my return to Copyblogger with a call to go back to basics. From there, I wrote for five weeks about developing a content marketing strategy that actually works from the empathetic perspective of the prospect.
So, we’re in no way saying that marketing technology is a bad thing. But it has to complement the connection your content creates with your audience — it’s not a substitute.
That’s what we’re talking about in this episode, and who I’m talking about it with will be a treat to long-time listeners. Robert Bruce has triumphantly returned as my co-host after avoiding getting behind the mic for a couple of years.
You’ll enjoy the dulcet tones of Mr. Bruce’s voice as we get to the root of the marketing automation issue. And you’ll also hear why I’m replacing my solo lessons with these new co-hosted episodes, as well as the answer to questions related to the differences between our new StudioPress Sites and the Rainmaker Platform.