Attracting and working with clients can be challenging. Implement the right practices and processes, though, and you can design a stellar small business and lifestyle.
That’s what Jennifer and Brian Bourn have done with their agency, Bourn Creative. They purposefully keep the operation small, and yet have set things up for both maximum profitability and vacation time.
You’ll hear from Jennifer how the Bourn’s have optimized their business in the following critical areas:
- Marketing: Discover how a combination of content and community brought the Bourns a steady stream of clients, which in turn has led to valuable referrals.
- Pricing: It’s easy advice to give — charge more. But as you likely know, it’s not really that simple. You’ll hear the criteria and circumstances that made it clear it was time to raise rates.
- Onboarding: When the level of new business threatened to overwhelm the small agency, Jennifer took a purposeful break to document a complete onboarding and client management process that has the workflow humming and the clients happy.
Listen in to get your business off to a fantastic start in 2017!