Hopefully you know that email remains, by far, the engine for online sales and lead generation of all types. And that means you need to offer exceptional value based on trust to be invited into someone’s primary inbox.
Today, Joanna Wiebe of Copy Hackers and I geek out hard over email opt-in psychology. You’ll be listening in on a conversation we’d have even if no one were listening (so … you’ve been warned).
That means you’ll understand the psychological impact of choices and consequences when it comes to signing up to your list. We also have a candid conversation about the new Unemployable home page approach to attracting email signups.