There are plenty of self-proclaimed content marketing experts around these days. The only thing these experts have ever seemed to market, however, is themselves.
That’s why it’s alway refreshing to chat with Marcus Sheridan. Like me, he cut his content marketing teeth in a traditional industry before beginning to teach it to others.
In fact, Sheridan’s expertise came as a direct result of the economic collapse of 2008. His swimming pool company was on the brink of collapse as well, and so in order to save it, he threw himself into learning and executing on the new “inbound” marketing he kept hearing about.
To make a long story short, these efforts turned his company River Pools into what is today the most trafficked swimming pool website in the world, garnering over 500,000 visitors a month. Yes, content can sell above ground swimming pools as well as it can sell software, freelance services, and just about anything else.
Tune in to hear valuable highlights from Sheridan’s new book, They Ask, You Answer. It’s one of the more lucid explanations of content marketing you’ll find, and this conversation hits on some of the key points you must internalize to succeed with modern digital marketing.
Keep going –
Content Marketing that Sells, with Marcus Sheridan
How Can I Help?
I just told you the four words. Head over to the article for context.
If you’re contemplating listening to this week’s episode, but are still stuck on the why of content marketing, start here before chasing the how.
This is a solid piece, but I disagree with the phrase “social media content strategy.” There’s content marketing strategy, which is implemented partially through distribution on social platforms. The distinction is important.
Today, data is accessible to businesses of all sizes — including yours. Overlooking this new reality occurs far too often and for all the wrong reasons.
You’ll never hear me say that scientifically testing certain aspects of your site is a bad idea. They key word, it turns out, is scientific.
The Missing Link
Admittedly, I don’t really use LinkedIn. And our business model is not one that requires me to think about staying in touch with my contacts over there. But yours might.
First of all, no employee should ever be permitted to become irreplaceable. In fact, even you aren’t allowed to be irreplaceable. Still, it happens time and again that you are completely reliant on someone you no longer like.
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